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Sports is the hook. Economics is the lesson.

Learn to make the decisions behind the game.

BOW Sports Capital teaches middle and high school students economics, finance, and strategy by putting them in the chair where the calls actually get made.

Front-Office BriefRound 03

Your franchise point guard wants a max extension. The cap says you can’t afford it next summer.

Cap Space
-$8.4M
Team Value
$3.1B
Title Odds
14%
Luxury Tax
$31M
INJURY RISK: MEDIUMMARKET: COOLINGOWNER PATIENCE: 1 SEASON
You’re on the clockMake the call
Welcome to the front office

Sports are the entry point. Decision-making is the education.

BOW doesn’t teach sports trivia. Students run into the same constraints real front offices face — and defend the calls they make.

  • Opportunity Cost
  • Incentives
  • Salary-Cap Constraints
  • Marginal Value
  • Risk & Uncertainty
  • Market Power
  • Revenue Tradeoffs
  • Negotiation
  • Long-Term Value
  • Leadership
Every lesson runs the same loop
  1. 01The Brief
    The economic concept arrives as a problem on your desk: the context, the constraints, and the call you have to make.
  2. 02The Story
    A BOW Sports Capital podcast episode grounds the idea in how the sports world actually operates.
  3. 03The Decision
    You take the role and make the call inside the simulation — real options, incomplete information, no obviously right answer.
  4. 04The Consequence
    The world responds. You live with the result and defend your reasoning.
Try the simulation

Don’t just learn the decision. Make it.

Every lesson ends in an interactive brief: take the role, weigh what you know against what you don’t, and live with the result.

RoleGeneral Manager
Runtime12–18 min
FormatSolo or group
Decision Desk· Round 03 · The Extension

Your franchise point guard wants a max extension. The cap says you can't afford it next summer. What do you do tonight?

Cap Space-$8.4M
Team Value$3.1B
Title Odds14%
Luxury Tax$31M
INJURY RISK: MEDIUMMARKET: COOLINGOWNER PATIENCE: 1 SEASON
The programs

Choose your path into sports business.

IntroductoryStart here
101

Build the foundation.

Learn the essential ideas behind sports economics, team building, finance, and front-office decision-making.

  • 4 modules
  • 12 lessons
  • 12 connected simulations
  • Podcast connections
Advanced
201

Take control of harder decisions.

Apply deeper economic thinking to more complex front-office situations, competing priorities, and strategic tradeoffs.

  • 4 modules
  • 12 lessons
  • 12 connected simulations
  • Podcast connections
Where BOW stands

Built and counted, not projected.

30Students in current programs
2Active curriculum tracks
24Structured lesson records
4Press mentions
1Track in development
I stopped memorizing and started arguing about decisions. That changed how I see every trade.
JALEN B. · LINCOLN HIGH SCHOOL · TRACK 101
It's the first thing my son has called homework and a game in the same sentence.
PARENT · BROOKLYN, NY
The economics finally had stakes my students cared about — the cap sheet did what the textbook couldn't.
M. REYES · LINCOLN HIGH SCHOOL · TRACK 201
I put my BOW certificate and profile on my college application. It showed I could actually run the numbers.
MAYA C. · LINCOLN HIGH SCHOOL · TRACK 101
Now recruiting volunteer instructors

Help us teach the next generation of sports decision-makers.

Teaching with BOW is a volunteer role. We provide the curriculum and the training. You bring preparation, judgment, and the willingness to improve.

  1. 01Clear hiring process
  2. 02Training before assignment
  3. 03Real work with evidence
  4. 04Coaching and growth
FAQ

What people want to know.

Step into the front office.

Explore the tracks, find the right starting point, and begin making the decisions behind the game.